About
We create visuals that draw your audience in – making complex ideas relatable, engaging, and super clear. The result is real-time, professional drawings that deliver unmatched value well beyond the meeting.
Our Mission
Empower people and organizations to distill, record, and share their messages with clarity and impact by harnessing the power of storytelling, business acumen, lived experience, and visual communication and facilitation.
What Makes Us Different
We focus on meaning, structure, and use.
Our work is shaped by experience across several industries, including healthcare, finance, pharma, HR, education, the intelligence community, and nonprofit systems, all of which are highly skilled visual practitioners. That combination allows us to listen differently, synthesize faster, and surface what leaders actually need to see.
Core Competencies
- Create Visual Notetaking that clarifies complex ideas
- Illustrate concepts to enhance understanding and learning
- Listen deeply to capture core messages
- Connect information to reveal insights and relationships through visuals and facilitation
Our Values
- Ensure Client Messages are Accurate
- Elevate Functionality Through Visuals
- Strive for Excellence in Every Engagement
- Deliver Value in Every Visual We Produce
- Build Meaningful Relationships
- Amplify Stories by Harnessing the Storytelling Power
- Support Clients in Communicating Clearly
Professional-Grade Tools
Exclusive use of Neuland refillable systems built for
high-performance live capture.
  Measured Sustainability
Tools evaluated through Neuland’s Sustainability Quotient for lifecycle responsibility.
Intentional Practice
Durable materials.
Responsible sourcing.
Long-term use.
Sustainable Professional Tools
Since 2014, Fall4Art has worked exclusively with Neuland tools because they meet the highest standards of professional performance and sustainability. Neuland evaluates the environmental impact of its products through a measurable Sustainability Quotient that considers materials, production, durability, and repairability across the product lifecycle. Their refillable marker systems and long-lasting boards reduce waste while ensuring reliability in high-level leadership environments.
The result: tools that reflect the same intentionality, quality, and responsibility we bring to every engagement.
What is the Neuland NQ
Moving forward, our approach will involve utilizing the Neuland NQ for this purpose: The NQ serves as the sustainability measure for Neuland products.
It is derived from the two main phases in the life cycle of every product:
1. Production and 2. Lifespan
To calculate the sustainability quotient, we compare the two components based on their significance: Production is given a straightforward value, while the product lifespan is factored in the final assessment with a weight of 2.
Comprehensively Sustainable
1. Production
In creating a product, we examine the materials, delivery routes, and production. Obviously, the sustainability of a product is directly related to its raw materials:
- Will renewable raw materials be used?
- What percentage of the product can be recycled?
- Are certificates such as the Blue Angel available?
- What is the amount of energy needed for the material and production of the product?
- How does the CO2 footprint of the product get influenced by delivery routes and in-house production?
We assess these factors individually using a 5-point system, allowing for a maximum of 30 points. We then compare the actual number of points achieved to determine the percentage, which represents the contribution of the material and production component to the NQ.
2. Lifespan
Nothing beats durability and ease of repair.
Frequently disregarded, yet, in our view, one of the crucial elements for ensuring a product’s longevity is its service life and reparability. This logical concept is that the longer a product remains functional and the simpler it is to repair, the fewer replacement items need to be manufactured and delivered to consumers.
In addition, products that offer long-lasting reliability are undeniably more attractive. It is frustrating to purchase seemingly affordable items that end up being thrown away after a short time or require costly disposal because they could not be repaired. In our society it is not uncommon to have old devices tucked away just adding to eventual waste.
The NQ lifespan module allows a maximum of 15 points. Similarly, the actual number of points achieved is compared to this value, enabling us to determine the lifespan module as a percentage.
Neuland Ambassador®
Over the years, as Neuland has put forth many innovative tools into the market; we have at the same time developed outstanding professional relationships with those who not just use our products but became truly infatuated with them.
They are those facilitators and trainers who, like Neuland, feel themselves at home in the world of visualization. Like us they are particularly enthusiastic about meeting and speaking a common visual language. Exactly those who are as excited as we are when another new marker color is released.
These particular people are part of an elite global circle known as Neuland Ambassador®.
They are selected for their extensive work in visualization and their enthusiastic commitment to using Neuland products in their daily work, sharing their knowledge and showing by experience why they love working with our professional equipment! They stand for our brand and products.
Contact us about your project now!
Fall in love with visuals and the way they can support any process. There is nothing that can’t be visualized and made simpler.
Core guiding principles
- Trustworthy partnership: We build dependable relationships by delivering on our promises and collaborating closely with our clients, moving in harmony toward their goals and celebrating every success together.
- Business acumen and lived experience: We bring a strong understanding of business to deliver real value to our clients and utilize our lived experience to accelerate learning and rapport.
- Creativity: We encourage innovative thinking in every solution we design.
- Empathy: We listen with care and respond thoughtfully to understand others’ needs and perspectives.
We consider our approach to visual note-taking as art.
ART reflects our commitment to thoughtful visual communication—combining creativity, skill, and strategic insight to transform ideas into impactful visuals that clarify and inspire.
That’s why we love to say we’re businesspeople who know how to draw.
If you see visuals as a way to think better together, you are in the right place.
Fall4art’s Founder
Renatta Algalarrondo
Renatta is a visual communications consultant and creates real-time visual graphic recordings for in-person and virtual events.
Renatta uses her experience with Fortune 500 companies to organize and illustrate complex functions and processes.
She is fluent in English, Portuguese, and Spanish and is also called upon to illustrate international and multicultural events in multiple languages.
Above all, Renatta combines her business savvy, drawing ability, people skills, and communication acumen to create spaces for others to be successful. She is often referred to as going the extra mile for clients. Her diverse career includes roles as an entrepreneur, HR manager, and pioneer and leader in the emerging graphic recording field. She is a co-founder and board member of the IFVP Institute, the non-profit arm of the global professional association for visual practitioners. Renatta chairs the development of visual practitioners’ first professional global certification process.
Her top five CliftonStrengths themes are:
• Achiever • Empathy • Learner • Adaptability • Individualization
Associates
We have a wide network of visual practitioners to make multi-person events easy to organize. A few locations where we have associates are: Los Angeles, CA; Houston, TX; Washington, DC; New York, NY; the DMV (DC, Maryland, and Virginia) area; and overseas.
Jason Robards is an extraordinary illustrator, graphic designer, and visual note-taker based on the West Coast.
Thrine Kane is a visual consultant, facilitator, coach, and graphic recorder based in the Washington, DC area.
Silvie Marchisio is a visual consultant, visual facilitator, and visual note-taker based in Madrid, Spain.
Donatella Pastorino, graphic recorder, visual consultant, and Bikablo® Global Trainer based in LatAm.
Erin Gordon, facilitator and visual note-taker based in the Washington, DC area.
Elena Urizar, graphic recorder and Bikablo® Global Trainer based in Madrid, Spain.